Skin and Shape

Skin and Shape is a UK-based digital clinic focused on weight management and aesthetic treatments.

The founder wanted to launch a compliant online prescribing service with strong patient experience and the ability to scale quickly.

Project turn around 4 months from design completion to launch

Woman standing on a beach during sunset or sunrise, looking peaceful with the sea and sky in the background.

The Problem

The client had a clear business vision but faced three risks:

Regulatory complexity.

GPhC and clinical governance requirements create delays and failure risk.

Technology gap.

Needed prescribers, workflows, and marketing in place from day one.

Operational pressure

No existing platform to support safe prescribing, patient journeys, and data handling.

Without expert support, the launch timeline would extend by months and increase the risk of compliance issues.

What Airo Health built

Airo Health delivered a full-stack solution covering build, launch, and growth:

Colorful concentric circles forming a funnel shape against a dark blue background, with a small sphere at the bottom.
Colorful concentric circles forming a funnel shape against a dark blue background, with a small sphere at the bottom.

The solution

  • Custom-built digital clinic platform tailored to prescribing workflows

  • End-to-end patient journey design, from consultation to treatment delivery

  • Scalable infrastructure to support increasing demand

A Venn diagram with two overlapping circles on a dark blue background. The circles are outlined in red, with the overlapping area shaded in pink, purple, and blue gradients.

Governance support provided

  • Full clinical governance framework aligned with UK regulatory standards

  • Prescribing protocols and patient safety checks

  • Support for regulatory readiness and inspection confidence

  • Ongoing updates as services expand

  • Support with NHS pharmacy license

A minimalistic digital illustration of a sport or racing event, showing a blurred blue circle and an orange circle, connected by a purple trail on a dark blue background.

Software delivered

  • A fully bespoke platform designed for online prescribing

  • Admin dashboard for clinical and operational oversight

  • CRM integration for lifecycle management

  • Fast turnaround on feature requests to match business growth

Nine circles arranged in a 3x3 grid on a dark blue background, with two filled circles displaying pastel gradient colors, one pink and purple, and the other blue and purple, and the remaining seven circles are empty outlines.

Operational support

  • Access to qualified prescribers

  • Clinical oversight and ongoing support

  • Continuous iteration of workflows to improve efficiency and conversion

  • Marketing support to drive patient acquisition- essential for any successful digital business

The Outcome

Infographic featuring various colorful bars, arrows, and a large pink circle, with accompanying text and labels.

Skin and Shape launched as a fully operational, compliant digital clinic.


The business is growing month on month with increasing patient demand. New features and services are added quickly without slowing operations.


The founder can focus on growth while Airo Health manages compliance, tech, and delivery.

“Airo Health made it possible to launch quickly without compromising on compliance. The platform works exactly how we need it to, and any changes are implemented fast. The flexible payment structure gave us room to grow, and the ongoing support means we are not figuring things out alone. As the business grows, Airo Health scales with us.”